Monday, April 14   3:20 PM    Register for this Session    Return to Full Agenda

Monday, April 14  3:20 PM

Communicating Espionage Risks: Turning Skeptics into Advocates

Kevin Clifton

Head of Intelligence, RAND Corp

Break Through Skepticism—Make Espionage Threats Real

Many employees and even some leaders believe espionage is a distant threat—something that happens to someone else. But the reality is different: intelligence threats are evolving, targeting organizations of all sizes, and require proactive defense. How do you communicate these risks in a way that resonates, builds trust, and turns skeptics into active participants in security?

In this session, Kevin Clifton, Head of Intelligence at RAND Corp, will share strategic messaging techniques that security professionals can use to drive awareness, engagement, and action. Learn how to shift perceptions, avoid common messaging pitfalls, and integrate espionage risk awareness into everyday business conversations.

Key Takeaways

  • Breaking Through Skepticism – How to communicate espionage risks in a way that connects with employees and leadership.
  • Messaging Pitfalls to Avoid – Common mistakes security professionals make—and how to fix them.
  • Adapting to Your Audience – Tailoring your message for executives, frontline staff, and key stakeholders.
  • The Power of Storytelling – Why real-world case studies are your most effective engagement tool.
  • Building Allies, Not Just Awareness – Strategies to foster trust and create security advocates across your organization.
  • Sustaining Long-Term Engagement – Balancing urgency without creating fear, fatigue, or resistance.

This session is designed to equip you with practical, field-tested strategies to make espionage risks feel real, drive engagement, and build a culture where employees actively support security’s mission.

Seats are limited—register today.