95% of Ransomware and Cyber-Breaches Trace Back to Employee Mistakes That Open the Door for Hackers, Criminals and Cyber Thieves.
Get the Entire Hospital to Buy In on Cybersecurity and Train Everyone to Become More Cyber-Savvy!
Send a monthly, ready-to-go security awareness newsletter with content that’s written for everyone. The micro-training articles only take about a minute to read. They are non-technical, written in a friendly voice and motivate people to learn more.
Subscribe and receive 20 micro-training articles per month packaged together as a PDF newsletter. You also get a text version in case you want to use the content in other ways.
Our persuasive communication strategy was developed to support the security awareness programs of U.S. defense contractors, where getting people to take security seriously is of critical importance. SecuritySense is an affordable way to get the security awareness outcomes you’re looking for.
CISOs Are Looking For Outcomes
Security awareness is not a tactic – it’s an outcome. To achieve it you need a communication strategy persuasive enough to move people steadily in the right direction.
- Greater willingness to adhere to policy
- Motivation to learn a little more
- Appropriate levels of caution as standard procedure
These security awareness outcomes can only be achieved when you’ve seriously taken into account what your audience wants and needs. That’s how you get them to agree to listen to what you have to say.
Provide useful content that helps people understand the risks and motivates them to learn more about protecting:
- The Hospital
What’s In It for Everyone Who Works at the Hospital?
Your awareness program has to answer this question. Successful communication depends on it or they won’t participate.
Make your message not just about the hospital, but about them as well. You want to partner with them.
- Let them know it’s your goal to keep the entire hospital community cyber-safe, including them and their families
- Provide them with information and guidance that teaches them about personal cybersafety in addition to hospital cybersecurity
No One is Looking for Extra Work
Nobody wants to be the person who opens the hospital up to a ransomware attack, but at the same time neither do they want to spend a lot of extra time learning about what seems to be someone else’s job.
That doesn’t make them bad people, just normal. They have their own work to do and priorities that demand their attention.
You have to find a way around this reality because you understand that over 90% of cybersecurity breaches are tied back to people making mistakes out of ignorance or apathy.
Here’s what you have to do to earn an increasing share of their time and attention.
- Respect their busy schedule
- Answer the question “what’s in it for me?”
We send you 20 micro-training articles a month, written in a style that connects with everyone.
- One minute to read
- Friendly tone
- No technical language
- Blend of workplace and personal cybersecurity content
Prove You Respect Their Busy Schedule
The experience you give them will show whether or not you value their time. Make it easy for them to give you a listen.
Here’s what you need to do to build trust with busy people:
- Offer useful info and tips that only take about 1 minute to read
Write your messages in a friendly, casual voice
Use plain language, not technical language
Be consistent with your outreach. On-time every month
What Is Your Hospital’s Board of Directors and Leadership Team Looking For?
Your hospital’s leadership is looking for maximum reasonable risk mitigation. So you need to assure the board and executive management of the completeness of your strategic thinking.
Effective communication as a risk mitigation strategy is often overlooked because it’s not typically a well developed capability within IT organizations. Risk plans that don’t adequately address the challenge of getting people motivated to listen leave a lot of risk on the table.
You’ve put forward a plan for technology and perhaps even training. Now present an affordable plan for an effective, persuasive communications campaign.
Promote your security awareness message affordably and without a lot of extra effort.
- Earn their attention
- Gain their trust
- Transform their everyday work habits
Take More Risk Off the Table, Affordably
Behaviors don’t change without persuasive communication. Market your security awareness message effectively.
Behaviors only change when people are persuaded to listen and learn over time – that’s called “marketing”
- Demonstrate the completeness of your risk strategy by adding an affordable marketing communications component
- Instead of just dropping information on busy people, create an ongoing relationship
People you don’t reach are the most likely to fall for social engineering schemes. Be strategic in your communication approach.