Employee Awareness Content With a Strategy for Making Connections

Easily market security awareness throughout the company

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Variety – We keep it interesting
You get different types of stories and articles, all in a friendly, non-technical voice. Human interest, news bites, primers on a concept, how to, mini case studies, examples of epic security fails, top 10’s, FAQs, trends, analyst findings, water cooler anecdotes, what to do when, industry spotlights and more 

Relatable – Personal and professional life content
When you give your employees what they need to protect themselves at home it makes your total awareness message highly relevant to them. That’s the way to get an audience to pay attention and engage.

Engagement – Written to be read
Headlines, images and intro teasers all come together to invite a quick look. The friendly, non technical voice and the easy to read content ensures they’ll look again next time. 

Breadth – We cover everything
You always have plenty of content to match with your themes or areas of special emphasis. We cover a variety of cyber, information and even physical security topics, with an emphasis on cyber. It’s the reason we provide you 20 articles and stories each month.

Connection – Reinforce your training
Training is periodic and often feels academic to the trainee. Reinforce those principles and concepts with an engaging promotional approach that’s always on and doesn’t feel like work. As they engage with our real life content your employees will make connections back to your training principles

Ways to Leverage SecuritySense Content

You have maximum flexibility

Easiest 
One of the most popular approaches our customers take is to simply forward the monthly SecuritySense pdf newsletter to employees when it arrives and post it to an internal website. You might add a little commentary to your email, point out a couple of articles you want to emphasize and then send it.

Break it up
The formatted pdf also allows you to separate individual articles and stories from one another. This allows you to break up your campaign into waves so you can maintain a continuous outreach and keep your overall message visible as often as you like; for example, a weekly email. 

Paste into existing communications
Of course you may have your own newsletter and that’s why we provide the raw text and accompanying images. You can easily drop the content in and edit as you wish

A rich cyber-resource center
Most of our content is evergreen, meaning it is well suited to being posted in your resource center for all to access. You can post the individual pdfs or as post the newsletter as a whole or format them for yourself

Your own internal security blog
Blogging is hard because consistently coming up with content is hard. You can use our content to keep up a regular security blog that you can promote internally

Our Content Strategy

Personal Life Content Mixed with Work Content
When your employees see that your message is designed to help them as well as the company they will pay more attention. The mix of personal life and work life content makes your outreach more relevant to your employees. That’s a key factor in getting someones attention. 

The other reason we do this is because we know employees who are cyber-savvy at home are cyber-savvy at work

Style, Length and Voice of the Writing
We present information in nearly a dozen different ways to keep it fresh and appeal to different personalities 

The voice of every article is casual and friendly; no one feels like they are in school or doing extra work when they read a SecuritySense story

The quick & easy read is designed to ensure no one regrets taking a look; we earn their trust that the content isn’t a time-sink or a time waster

Headlines & Teasers
Seems like it would be easy to write a headline but there’s an art to it. We think about 3 things as we write them.

  • Can we teach or reinforce something even if they only read the headline?
  • Can we intrigue them a little?
  • Is the topic clear?

Teasers are important for obvious reasons and we think about 3 things here as well.

  • Establish a friendly, casual connection with the reader right away
  • Can we get them wondering about something, a little curious?
  • Invite them to keep reading with a low-key call to action 

Key Concept Reinforcement
In a smaller organization our content does a great job of teaching your folks what they need to know. Employees get cyber-savvy just from engaging with it each month.

In a larger company with a program, the role of our content is to bring home the principles and concepts they learn in your training program.

 

We do this by covering a wide variety of security topics from cyber to info to industrial and physical, with an emphasis on cyber. We also circle back to core issues often but come at it from different angles. 

When combined with our writing strategy this approach brings color and real life to the principles and concepts you train them on

Subscribers Get 20 Articles & Stories Each Month

Your content comes formatted as a newsletter which can be broken up into units. And you get the raw text with accompanying images 

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Our employees compliment SecuritySense all the time. It's actually surprising how much feedback we get from users. After reading a SecuritySense article they will follow up with us and ask where they can get more information on the topic. One of the key reasons we subscribe is because it complements our training program very nicely. SecuritySense content makes it real for them and puts meat on the bone of what we teach and train.
MELINDA PEREZ
Cyber Assurance Group - Newport News Shipbuilding
The monthly content is great. I like the size of each article and the simplicity of the information. I also appreciate the mix of topics that are geared toward personal security and safety.
INGRID NUNEZ
Dell Services

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Our guarantee: If you need to cancel we will refund the balance of your subscription. There’s no risk.

Very cost-effective. SecuritySense helps us generate and maintain our employees' interest in security issues without having to spend the hours and hours it would take to pull together this kind of valuable information ourselves.

SecuritySense has been a staple in our overall security education program.
JOHN PETZE
Pratt & Whitney