Cybercriminals Count on Mistakes, Ignorance and Apathy

Get employees to understand and believe in the role they play to help you defend the company from ransomware and other cyberthreats to your business

SecuritySense makes it easy and affordable for you to persuasively promote good security practice to your entire company.

You Have to Promote It Consistently

Your risk of a breach from human error is much higher than it should be if you’re not executing a monthly promotional campaign to to your entire company.

Effective, winsome and continuous communication fights apathy, forgetfulness, and everyone’s general tendency to be pragmatic about circumventing security policies.

You have to communicate effectively to change your company’s mindset.

Our employees compliment SecuritySense all the time. It's actually surprising how much feedback we get from users. After reading a SecuritySense article they will follow up with us and ask where they can get more information on the topic. One of the key reasons we subscribe is because it complements our training program very nicely. SecuritySense content makes it real for them and puts meat on the bone of what we teach and train.

MELINDA PEREZ

Cyber Assurance Group - Newport News Shipbuilding

Get Them On Your Side by Being On Theirs

Transform your relationship from security cop to trusted advisor by getting your message across like a marketing communications pro.

Persuading people to give your message a fair hearing requires one key thing at its core – you have to show your audience what’s in it for them, you have to demonstrate that you’re looking out for their interests.

Talk to them like you understand their point of view and they will see you differently and start paying closer attention to what you say

People who practice good security habits at home bring those habits to work. Which is why we appreciate the mix of company focused and home focused content in SecuritySense. Our employees tell me all the time they look forward to reading the SecuritySense articles. It gets our employees engaged and supports our overall cybersecurity training and education program.

SEAN LESPERANCE

Security Education and Data Analyst, MIT Lincoln Laboratory

Persuade and Engage Using Proven Communication Strategies

This is how you get and keep their attention.

1. Help them protect themselves as well as the company
Content about personal security and privacy gets their attention and establishes you as a trusted resource. They learn to protect themselves, they learn to protect the company.

2. Respect their time
Provide short messages that are a breeze to read, concisely written with a friendly voice. Share stories the average employee can easily relate to.

3. Don’t stop reaching out
Consistency is critical to successful promotion. It takes time for messaging to get through. You don’t control when they engage so you have to reach out on a predictable, continuous basis to maximize exposure.

We've been a subscriber for nearly 10 years. Having the monthly SecuritySense content allows us to conserve time for infosec duties while we also execute an ongoing awareness program. SecuritySense content aligns very well with other materials we produce and is always timely and has a nice breadth of topics. The inclusion of personal cybersecurity content for our employees aligns with our own philosophy of promoting good infosecurity habits at home as well as at work.

JEREMIAH FIELD

Information Security Analyst, The Standard Insurance Company

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