Cybercriminals Count on Mistakes, Ignorance and Apathy
Get employees to understand and believe in the role they play to help you defend the company from ransomware and other cyberthreats to your business
SecuritySense makes it easy and affordable for you to persuasively promote good security practice to your entire company.
You Have to Promote It Consistently
Your risk of a breach from human error is much higher than it should be if you’re not executing a monthly promotional campaign to to your entire company.
Effective, winsome and continuous communication fights apathy, forgetfulness, and everyone’s general tendency to be pragmatic about circumventing security policies.
You have to communicate effectively to change your company’s mindset.
Get Them On Your Side by Being On Theirs
Transform your relationship from security cop to trusted advisor by getting your message across like a marketing communications pro.
Persuading people to give your message a fair hearing requires one key thing at its core – you have to show your audience what’s in it for them, you have to demonstrate that you’re looking out for their interests.
Talk to them like you understand their point of view and they will see you differently and start paying closer attention to what you say
Persuade and Engage Using Proven Communication Strategies
This is how you get and keep their attention.
1. Help them protect themselves as well as the company
Content about personal security and privacy gets their attention and establishes you as a trusted resource. They learn to protect themselves, they learn to protect the company.
2. Respect their time
Provide short messages that are a breeze to read, concisely written with a friendly voice. Share stories the average employee can easily relate to.
3. Don’t stop reaching out
Consistency is critical to successful promotion. It takes time for messaging to get through. You don’t control when they engage so you have to reach out on a predictable, continuous basis to maximize exposure.